Meridian Gaming & Blinking partnership: Next-level in player’s registration and verification

For sports betting companies, identity verification is a topic that is becoming more and more crucial. Before players start betting, companies must be assured that they are who they claim to be. This includes checking the legitimacy of all players, and, more importantly, that they are of legal gambling age.

We are extremely pleased to announce the launch of player registration and verification services with Meridian Gaming, a global leader in sports betting and online gaming.

Meridian Gaming has been operating for more than 20 years, and today is one of the leaders in the global gaming industry, with focus on innovations in sports betting and online casino technology to deliver an outstanding player experience.

One of the main postulates of the company is to create a safe and secure environment for its players. Meridian Gaming strives to operate in compliance with regulatory requirements, Know Your Customer (KYC) and Anti-Money Laundering (AML) policies, with focus on prevention of underage betting.  Enhancing the user experience also remains a top priority for the company.

It is not an easy task to strike a balance between regulation and a smooth player experience. And to bring it to the next level, Meridian Gaming has chosen Blinking as a reliable partner in the automated KYC and AML checks along with digital identification and swift onboarding process.

How does Blinking help along the way? Technological solutions such as Blinking Identify play a vital role in enabling online KYC procedures through fast, secure and efficient player’s registration and verification. It is a completely automated data collection process that consists of only a few steps and reduces manual data entry as well as the possibility of making an error. Players no longer have to manually fill in more than 10 fields, but the given input has been replaced by taking a photo of the ID document. Additionally, in order to prevent fraudulent activities, a biometric face verification of the document owner is performed. With this simplified process and excellent player experience, Meridian Gaming can now be sure that they are dealing with adult, reliable, verified players and most importantly – that they are in compliance with legal requirements.

“We are excited to begin working with Meridian Gaming. Their expertise and leadership in sports betting is impressive, and our technology solution Blinking Identify will help them to improve their business and ensure safe and responsible betting for their players.”, said COO Blinking, Milos Milovanovic. “The KYC process is important not only due to regulatory requirements, but also to preserve the integrity of sports betting and ensure a safe environment for players. Sports betting companies that successfully implement the KYC process demonstrate responsible business and raise the level of trust among players and regulatory authorities.”

“Meridian Gaming is thrilled to be embarking on this collaboration with Blinking. Their innovative technological solution aligns perfectly with our commitment to providing secure and efficient gaming experiences while staying fully compliant regulatory wise. This collaboration marks an exciting step forward and we’re looking forward to the enhanced security and seamless registration processes that the Blinking Identify solution will bring to our platform.”, said COO Meridian Gaming,  Marija Teodosic.

This service is currently launched in two countries – Serbia and Montenegro. Stay tuned to our blog to find out which are the next states where Meridian Gaming plans to introduce player identification and verification.