Blinking today announced an investment from Ana Ivanović Private Equity Fund in their second round of investment that closed in 2020. Blinking is a software development company from Serbia with a focus and expertise in building and developing digital identity, identity verification, and data privacy solutions. Blinking was founded three years ago with the mission to create an innovative, trustworthy and practical software solution for digital identity management and the protection of personal user data.

Blinking is a digital identity platform built with a ‘privacy by design’ approach and principles. It is a multi-platform software solution designed for the creation, confirmation, and management of users’ identities. Organizations relying on the Blinking platform receive a reliable, safe, and easy way of confirming their users’ identity, while their end-users retain ownership and control of their own private data. Their digital identity management platform provides user onboarding, identity verification, and data & document management environment.

” I’m really thrilled to be a part of the Blinking team and this next phase in the company’s development. Establishing a strong regional foothold and conquering new markets is key and I am delighted to be able to help them on this journey. I’ve had the pleasure to meet and talk with Miloš and Miroslav and the team they assembled which is truly amazing. As every champion very well knows, the success of any and every endeavor depends primarily on the strong and cohesive team you succeed in getting together and is never an individual effort. I have a strong opinion regarding the challenges Blinking is trying to solve, namely data privacy and protection are becoming one of the key questions in our connected world. We partnered to bring their amazing solutions to the world. ” – Ana Ivanović

Miloš Milovanović, one of the co-founders of Blinking has thanked Ana for her trust and belief in the team and solutions they are developing – ” It’s with truly a great pleasure that we can officially announce we partnered with the former world champion and one of the greatest tennis players in the world Ana Ivanović! Ana became part of our team over the last year. 2020 has proved to be a big challenge for the world. With the help from Ana, we managed to dodge those 2020 challenges. In fact, the investment came at a crucial moment for us. After several successful international and domestic POC’s and pilots, we were on the track to securing numerous corporate clients on both domestic and foreign markets. Our product and company actually got the trust of even more clients from financial, telecommunications, and gaming industries by the end of the year, and we definitely owe that to Ana’s support.”

With support from Mrs. Ivanović, Blinking has not only managed to avoid the challenges of 2020 but has in fact thrived. The company has used the investment to speed up the technology development with additional standalone solutions alongside the Blinking platform. At the same time, during the year Blinking has hired several new engineers to their team. The company is on the lookout for more talent, with several more positions being opened at this moment (check out here).

This has been a great year for Blinking. This partnership ensures that solutions for secure digital identity and client onboarding become mainstream and questions of data protection and privacy start being addressed both in the SEE region and Europe.

Blinking sa velikim zadovoljstvom najavljuje uspostavljanje strateškog partnerstva sa kompanijom Halcom, jednim od tržišnih lidera u softverskim rešenjima za digitalno bankarstvo i digitalni identitet.

Halcom će biti jedan od prvih pružalaca inovativne usluge video identifikacije na daljinu koju je razvio Blinking. Delimo želju i misiju da rasteretimo pružaoce finansijskih usluga kako bi mogli da se fokusiraju na svoju primarnu delatnost. U prilog ovoj tezi je činjenica da će usluga biti bazirana na servisnom modelu. Ipak, fokus na krajnjeg korisnika donosi brojne prednosti i za građane. Uz primenu novog sistema neće više biti potrebe za dugim redovima na šalterima i brojne finansijske usluge će građanima biti na raspolaganju uz svega par klikova.

Sve tačke gde se dopunjujemo i uzajamno poštovanje su nas motivisali da udružimo naše snage u rešavanju konkretnih problema finansijskih subjekata. Glavna prednost saradnje se ogleda u efikasnijem i fleksibilnijem pružanju usluga identifikacije.

Otvaranje bankarskog računa i olakšana komunikacija na daljinu sa pružaocima finansijskih usluga su samo neki od prvih koraka u digitalizaciji i pojednostavljivanju korisničkog iskustva. Želimo da ih bude još mnogo na obostranu korist.

Halcom su izuzetni stručnjaci u pružanju kompletnih in-house i SaaS rešenja uz fleksibilnu implementaciju za preko 150.000 preduzeća na 7 tržišta. Halcom kvalifikovani sertifikat za pravna i fizička lica koristi veliki broj banaka i finansijskih institucija. Nakon više od 20 godina prisustva na tržištu, ova kompanija predstavlja primer partnera i garanta pouzdanosti, posvećenosti i kvaliteta poslovanja.

Blinking razvija softverske proizvode koji se na inovativan način bave problemom digitalnog identiteta — identifikacijom, verifikacijom, upravljanjem i skladištenjem privatnih informacija. Uz primenu i kombinovanje novih tehnologija poput blokčejna i veštačke inteligencije sa biometrijskim prepoznavanjem, kompanija predstavlja jednu od najinovativnijih u sferi pružanja usluga digitalnog identiteta. Uz fokus od početka na bezbednosti i privatnosti korisničkih podataka, neki od naših prvih poduhvata su upravo bili u finansijskoj industriji.

Srećni smo što smo u prilici da uz Halcom započnemo ove prve korake i radujemo se dugoj i uspešnoj saradnji.

Medici and EY recently released a new analysis of the RegTech market. They identified the top 21 companies offering innovative Regtech solutions across different regions (EMEA, APAC, Americas) and segments. The report provides a detailed overview of the ecosystem and the industry.

Seven RegTech verticals are outlined in the report, including AML/CF, Digital Identity Customer Onboarding and KYC, Compliance Management, Regulatory Change Management, Market and Trade Surveillance, Regulatory Reporting, and Risk Management. Each vertical features a matrix mapping the positioning of various regtech companies according to four quadrants — contenders, aspirants, big disruptors, and incumbents.

Blinking was selected as one of the top 21 RegTech companies and as an aspirant within the Digital Identity, Customer Onboarding, and KYC vertical. Aspirants are defined in the report as:

“Companies in this quadrant have started their growth journey in the market. The solutions of these companies use commonplace technologies and are being adopted by a limited number of companies and markets.”

You can see the Digital Identity quadrant featuring Blinking below.

Digital Identity, Customer Onboarding and KYC vertical in which Blinking is placed is defined as through collection and processing of necessary information for customer onboarding, also for the purposes of KYC and Anti-Money Laundering (AML). Alongside this, we would ourselves also outline — the creation of verified or verifiable credentials for various purposes and digitization of customer experience in various segments and industries.

Joint conclusion by Medici and EY is that the need for innovative solutions capable to tackle regulatory complexity is clear and drive by the increasingly complex regulatory environment, especially in financial services organizations, which in turn has created the need to find more efficient ways to comply. Both costs and penalties are increasing while RegTech solutions offer a clear reduction in manual efforts and an increase in annual savings. RegTech is a constantly growing (and global) market with an estimated value of 55.28B by 2025 as mentioned in the report.

The full report can be downloaded here.

If you are looking to digitize your customers’ onboarding experience or establish and provide secure identity verification and authentication services feel free to reach out to us.

How we protect our private data became one of the most important questions. One could argue that this was the case for quite some time. The issue of privacy, freedom, and the degree of state interference with our everyday lives remains the primary topic of discussions, science-fiction novels, and TV shows. The global crisis we are facing is an unprecedented challenge for governments around the world. Challenging times are used to justify and bring about extraordinary government measures like mass surveillance and other forms of infringement on hard-won freedoms and rights. Whatever scenario occurs in the end, it seems nonetheless that many elements of our lives are moving to the digital and online sphere.

During this global pandemic, we saw how many aspects of our lives could be easily moved online. We have already been shopping online for some time now. It seems yet, that education, medicine, work, and even some types of entertainment we could never think of going online actually all can. It will be hard to argue against homeschooling or at least providing a choice and infrastructure for online primary and secondary education very soon. Skyrocketing college tuitions could be drastically lower if there is no need for the campus, dorm rooms, or physical books, etc. It’s nearly a sure bet that many universities will enable entire curriculums to be completed remotely. Telemedicine has been side-lined for some time now, but out of necessity, we could see a rapid expansion of this field of medicine in the near future. Although there certainly are jobs that cannot be done remotely, many people felt the strong appeal of remote work. It seems meetings could have really been an email. Lastly, older generations might find it odd but for the youngest generation, it was normal and immersive enough to attend the first fully digital musical concert by Travis Scott in the game Fortnite, drawing 12 million individuals.

Travis Scott’s performance during the live ‘Fortnite’ event by Epic Games

An essential part of our everyday life, interactions, and transactions that make up all of our activities, in fact, the basis for most, is our identity. Yet, until something bad happens we don’t really pay much attention to the way we identify ourselves. This makes sense since until very recently, the entire world relied on physical presence and documents. However, if we are to move segments of our life to the digital environment two aspects of this process seem essential. Data breaches and identity thefts must become something we hear less and less about, or in other words security and privacy of those massive amounts of data should be indisputable. On the other hand, future digital identification solutions and systems have to be simple and easy to use. Customers don’t want anything other than frictionless solutions. Perhaps our expectations have grown with the science-fiction movies portraying situations in which people don’t need to do anything for doors to magically unlock, cars to identify their owners and payments to be processed using non-invasive DNA scan. It does make sense to develop systems in the direction of fully personalized, non-invasive, seamless, and instant identification.

We have witnessed how in times of crisis, people around the world are clearly a lot more open to solutions that usually raise concerns like biometric and location tracking solutions. Until we get to that high-tech Westworld-like future there are numerous hurdles along the way and questions that need to be addressed.

Caleb and Dolores in ‘Westworld’ season three, episode four: ‘The Mother of Exiles.’

What makes a good ID solution?

Key questions are about data privacy, data ownership, and control, scalability, transition from the current state of affairs, and perhaps most importantly development of the most intuitive solution for the user. Everyone developing any product whatsoever knows that burdensome or difficult to use solutions tramp the noblest motives and achieve nothing. Yet in a survey by Gemalto, in which 41% of users said they declined using 2FA, 71% also stated how they would definitely part ways with a company that experienced a data breach. Talk about a dealbreaker.

In their report “Digital Identification: A key to inclusive growth” from 2019, McKinsey identified four attributes as essential for a “good” digital identity scheme.

In their “Rediscovering Your Identity” report Deloitte also identifies attributes that would define successful digital identity schemes:

Boston Consulting Group suggests five “pillars” of a robust identity solution. Their primary take is that any such solution should be built around actual customer behavior. This is what is meant when there’s an emphasis to develop a frictionless and seamless solution. As with every other digital solution, the essential element is its usability.

“Digital identity is a fast-moving space in which technologies, data, rules, and preferences are in constant flux. But one thing is certain: the most successful solutions will provide a user experience that’s tailored to how consumers are actually likely to behave. For providers, that means designing solutions with the consumer’s perspective — and preferences — always top of mind. It also means utilizing data, technological capabilities, and processes in a holistic way, investing in and applying the mix that simplifies yet enhances authentication. This kind of seamless, secure identity solution will be a boon for consumers and businesses — and a bane for fraud.”

What is IDaaS?

Cloud computing has been around for some time now. Today the technology is used for everything from email, storage to entertainment. Google Drive, Facebook, and Netflix are all cloud solutions. Gaming is also moving to the cloud. The approach offers many advantages, like a higher degree of security, flexibility, cost savings, and mobility, to name a few. Why not move Identity and Access Management (IAM) services to the cloud as well and how come that isn’t already the case? If we continue shifting large parts of our lives online, the necessary prerequisite to securely establish the way we identify ourselves should be there on the firm ground. There is now a growing number of companies working on this goal, as providing digital solutions as a cloud service offers various advantages over traditional approaches.

IDaaS is an acronym for Identity-as-a-Service, and it refers to identity and access management services that are offered through the cloud or SaaS (software-as-a-service) on a subscription basis. Service and infrastructure for it are built, hosted, and managed by a third-party service provider. Before cloud services, the focus was primarily on perimeter security and keeping the bad players with the help of passwords, firewalls, and VPNs. Moving to a subscription and service-based economy built on cloud technologies the essential difference in approach was in mobility and accessibility. From that moment all of our favorite music, videos, tv shows, ebooks, and games could be accessed from anywhere and from any device with the right credentials.

The Cloud era brought about two things. Data storage and processing infrastructure had to become decentralized raising new concerns regarding data security and in turn regulation of data privacy. IDaaS addresses these very concerns. Instead of dealing with data security and regulatory compliance, it relieves organizations of these concerns to focus and work on their key business competencies and products. IDaaS providers in turn deal primarily with these very issues, relying on expertise, skills, and experience developed in a niche area of security and identity.

IDaaS brings several key new functionalities to organizations that opt for third-party solutions:

For securing data and providing users with more seamless access, biometrics are the necessary element. Alongside creating another layer of security, biometric authentication is definitely far more simple and intuitive to use for the end-user.

IDaaS also provides organizations with business benefits:

At Blinking, we’ve been focusing on developing identity and access management solutions by relying on the benefits of blockchain technology. This approach enabled us to create a platform that can facilitate the creation of various identity management schemes depending on the business needs ranging from internal, federated, private, and public ones. Our product architecture built on privacy-by-design and security-by-design principles address all of the attributes of the aforementioned expert consultancy companies. We go step further in enabling a new generation of IDaaS solutions that rely on a unique way that digital identity is handled, combining multi-factor authentication with a secured portfolio of certified personal documents issued by trusted parties (e.g. government, bank, insurance, hospital,…). The system fully protects the privacy of users. Implementation of biometric authentication is realized in a unique way since users control their biometric data while services or businesses do not have access to it, but raise a challenge to check and access the users’ identity. The primary benefit of the fact that the system relies on blockchain technology is that biometric algorithms are run on the blockchain network, using smart contracts and executed by multiple network members, which increases the degree of trust, transparency, and outcome of the authentication. Additionally, since each authentication represents a transaction on the network, it is permanently stored on the blockchain and immutable. Our MFA, SSO, KYC, and Digital onboarding solutions all utilize our unique approach to digital identity and the way sensitive, private information is handled.

Businesses can tailor their user experience according to specific needs. There is no more a single way of verifying user identity while organizations can open new services on the go, instantly with just a few clicks.

We were part of this year’s invite-only Regtech Festival organized by Accenture! Miloš and Miroslav used this opportunity to present our product and all the components to Accenture leadership, partners, and companies looking for innovative and commercial approaches for their business cases.

Our focus was to present most of the Blinking product capabilities. In line with the idea behind the event, we presented a demo of our mobile app for digital onboarding using OCR scan, biometric liveness check, and digital document verification after which digital identity is created. Our platform was connected with a service to showcase and perform an age check, with the user providing only certain private info. Demo also included a segment in which Miloš and Miroslav showcased how Blinking is connected with a bank. Providing an overview of how the KYC procedure is performed, they gave an example of a customer receiving a loan from a different bank using our KYC and multi-factor authentication (MFA) platform.

We want to thank Accenture for this opportunity to present Blinking at their digital hub.

RegTech100 is an annual list of 100 of the world’s most innovative RegTech companies selected by the RegTech100 organization. Their annual lists draw attention from banks and other financial institutions.

The list for 2020 has been updated to recognize the next-generation solution providers shaping the future of compliance, risk management, and cybersecurity industries.

We’re proud to be included in the 2020 list and to receive recognition in developing Blinking. You can find the 2020 list of the most innovative RegTech companies as well as some detail in the report at the link:

We are very proud that Blinking was selected as the innovative startup venture for the year 2019 by the Computer science society of Serbia. On behalf of our company, colleagues Ivana Jovičić and Mladen Tušup accepted the IT award for outstanding contribution in developing computer science.

Computer society of Serbia annually awards plaques for outstanding contributions in the field of computer science. Each year there are three categories:

  1. Innovative startup achievement
  2. Developed and applied IT product or digital service
  3. Published scientific paper

Each category had several applicants and a jury of longstanding members of the Computer Society of Serbia and University professors decided on the award based on the quality of application, proprietary documentation, and presentation.

After the discussion and selection procedure, winners were awarded the plaques and recognition in the Chamber of Commerce and Industry of Serbia. We are honored to be represented by Ivana and Mladen on this occasion. The President of the Computer Society of Serbia handed them the award.