If you asked any bank or insurance company, “Who is at the heart of your digital initiatives?” the answer would undoubtedly be clients

In an era of growing competition and increasingly demanding clients, whose trust is becoming increasingly difficult to gain and maintain, the quality, speed, and simplicity of the user experience are priorities. Customers expect flawless services on both physical and digital channels now more than ever. The Blinking Identify Rapid solution, which you can find on Mainstream Marketplace, was built on this premise.  

How does Blinking Identify Rapid help companies move their entire customer acquisition process from the physical to the digital world and improve the customer experience in a way that saves time and resources while not compromising regulatory compliance? We sought answers to this and numerous other questions from the sphere of digital onboarding and identity verification in a conversation with Miloš Milovanović, Co-founder and COO at Blinking.

Image 1: Miloš Milovanović, Co-founder and COO @ Blinking

What kind of problems and challenges does your solution solve and which companies is it primarily intended for?

The Blinking Identify Rapid solution provides businesses with a channel for completely online customer acquisition. Companies can use our solution to identify existing and potential customers, collect all necessary information from them, inform them about important aspects of cooperation, create contractual documentation, and finally sign the contract remotely. 

The solution is intended for all regulated industries that are required to know their customers and sign a contract with them. These are primarily financial institutions, such as banks or payment institutions, followed by insurance companies, telecommunications operators, but also gaming industry, brokerage houses, e-commerce companies, and many others.

What are the main advantages of the Identify Rapid solution from a technological and business perspective? 

Above all, our solution enables the digital transformation of the customer acquisition process. The customer has quick and easy access to services from the comfort of his own home, while the service provider significantly reduces the procedure’s costs. The system performs all important checks and reads data from documents using artificial intelligence, making the entire experience very simple for the customer and saving him valuable time because the process is completed in just a few clicks. All data is stored in electronic form, including contracts signed electronically, which significantly reduces paperwork while also benefiting the environment. 

On the business side, the location of the customer is no longer a deciding factor. In other words, all that is required is that the customer has Internet access, and the service is available at any time and from any location. This transformed acquisition process allows service providers to enter previously inaccessible markets and significantly expand their existing customer base via digital channels.

Today, digitization is key to business improvement (some would say survival) of every company. How does Blinking support digitization?

By applying the Blinking Identify Rapid solution, business processes are automated. Data is collected and stored in electronic form, which allows for adequate protection and to prevent their misuse. 

Our primary concern is the protection of  personal data. In all product development processes, we begin with the data life cycle and how to protect it as much as possible throughout the process. We achieve an extremely high level of security by utilizing advanced encryption techniques as well as data isolation.

How does Blinking Identify Rapid use artificial intelligence to simplify and accelerate the customer acquisition process? 

A complex approach was used during the development of the Blinking Identify Rapid solution, which combines artificial intelligence algorithms to solve various problems – from the identification of objects and people on video, to the detection of faces and elements that make up personal documents, via biometric analysis and text recognition, to the verification of authenticity itself photos, documents on them, as well as the identity of the person being identified.

Different dedicated artificial intelligence models were used for each of the aforementioned problems. Fortunately, all of the complexity is “under the hood,” and the user experience is straightforward and enjoyable. 

Following the instructions, the customer takes a photo of the personal document, and then takes a selfie. The system may require repeating a certain step, in case of poor lighting or camera resolution, which does not happen often with today’s mobile phones. Since no algorithm is perfect, our approach includes a backup procedure. For a small number of cases whose processing is not fully automated, a system of additional processing by the operator is supported. With this combination, we get the best of both worlds: rapid identification with human resolution of disputed cases. 

Image 2: Steps in Customer Identification Process

How simple is your solution to use, and what customization options do you offer? 

The quality of the remote customer acquisition solution is dependent on the quality of the user experience. The user identification procedure (while important and required) is also a type of regulatory burden that can have a negative impact on the user experience. That is why our top priority is for the user to be at ease, for the identification process to be as simple and even more pleasant than it would be in real life. Data processing is much faster with the help of artificial intelligence, and the amount of data entered manually by the user is reduced to a bare minimum. 

Blinking Identify Rapid is white-label solutions whose visual identity can be adjusted so that the customer does not feel that he has left the service provider’s platform and which makes the whole process seamless and harmonious.

Can you give examples of companies that have improved their business with your solution? 

AIK Bank was one of the first major clients to implement our solution in their operations. The Bank transferred a large percentage of the products and services offered in the branch to the online space in a short period of time using the Blinking Identify Rapid solution (several months). 

All processes are automated, digitized, and integrated with the Bank’s and third-party systems. Since the launch of that service, the online channel has grown in importance in the acquisition of AIK Banka customers. Following that, our solution was successfully implemented in a variety of industries, including telecommunications, insurance, financial services, and gaming. Our company currently has 25 large clients who use digital services to improve their businesses every day.

What are the main benefits of the cloud deployment model for organizations? As a software company, how do you see the future of SaaS solutions – is the demand for this delivery model increasing? 

Many aspects of modern business necessitate the use of technology. Companies are constantly forced to introduce technological innovations in order to improve their operations and maintain market competitiveness. This process, however, is not without its difficulties. 

One of them is the development and maintenance of IT infrastructure for the operation of software solutions used in business. When you consider the obvious shortage of personnel in the field of system engineering, it is easy to see why more and more businesses are turning to cloud services and SaaS solutions. These delivery models enable rapid integration and market entry. The cost of maintaining a complex infrastructure is distributed across a greater number of customers. This significantly reduces investments in new technologies and makes new digital initiatives easier to implement. Furthermore, working with a cloud provider ensures a high level of quality, service reliability, and security because the solution and background infrastructure are managed by a specialized partner. 

Cloud technology has exploded in recent years, and it is now used by both small businesses and startups, as well as tech behemoths. Traditional industries, such as finance and insurance, are also increasingly turning to the cloud.

What prompted you to decide to make your solution available to Mainstream Cloud users? 

Today’s times demand that regulated industries turn to customers through online channels. This in itself is a complicated process. In addition, it is necessary to shorten the period of entry to the market through online channels as much as possible in order to offer the service before the competition. 

Mainstream Cloud makes it possible to significantly accelerate the introduction of new technologies – from the technological side as well as from the regulatory side. Mainstream provides all the necessary standards for the regulated industry and thus the procedure of obtaining approval from regulatory bodies for the introduction of a new service is greatly facilitated. An additional advantage is the integration speed, which enables the service to be placed on the market in record time.

Source: https://marketplace.mainstream.rs/od-saltera-do-digitalnog-onboarding-a-kako-blinking-identify-rapid-omogucava-akviziciju-korisnika-na-daljinu/ 

Blinking, a provider of digital identity and customer onboarding solutions, is partnering with Setcce, a high-profile global Digital Transaction Management company, to strengthen the security of digital document signing. The collaboration between these two companies provides a unique workflow for the customer – one process which includes video identification, verification of customer’s identity, and e-signing of documents. 

Remote, online processes are present, not the future. The focus of successful companies’ shifts from paper documentation to digital documents. Companies are looking for new, more innovative business methods that are seamless, efficient, and accessible from anywhere. Blinking and Setcce formed a partnership to follow the trends and meet market demands.

Blinking is the provider of a robust digital onboarding platform built with the “privacy by design” principles featuring document verification, video identification, as well as KYC and AML checks. Its goal is to provide a one-stop shop for online products and processes with maximum security for businesses while removing unnecessary, repetitive due diligence required from users each time they want to use a new offline or online service. In cooperation with partner company Setcce, the service now has the ability to manage signing of documents and continue with regulated archiving. We should not overlook a very important part of the system – Automated contract creation and form filling, which reduces manual work, saves time and contributes to a better organisation of employees within the company.

“Setcce is a high-profile global Digital Transaction Management company that has been delivering DTM services for over a decade, supporting its clients to implement digital business with advanced e-document and e-signature solutions. Setcce has managed to build a strong customer base from telco, financial and automotive industry, from retail, utility, and manufacturing and from public administration. With continuous development of user friendly, secure and legally compliant digital tools, finely tuned to customer needs, the company has gained a leading regional position through partnership and integration with complimentary services. Digital on-boarding plays an important role in end-to-end digital business and Blinking video identification solution is a natural fit for Setcce e-signature services helping even the most demanding businesses support customer facing processes through digital channels. We believe the cooperation is a major milestone for digital business in the region”, said Aljosa Jerman Blazic, Setcce CEO.

Setcce’s new solution BetrSign® will shift business into a higher gear by spending less time on paperwork and more time on what matters. It is a web and/or mobile application that helps you prepare documents for signing, submit your documents for signing and sign your documents remotely or at point-of-sales digitally. You can sign anywhere and anytime, using your laptop, smartphone, or a tablet. Make sure to get the best terms written down using existing tools and BetrSign® will take care of the rest. Setcce’s customers appreciate deep understanding of business needs, resourceful experiences and information security that helped them design state of the art DTM services in different industry sectors in a reliable, secure and legally compliant manner, leaving no room for error.

“Blinking established itself as a leader in digital identity solutions and pioneered a completely fresh approach to building online products. By combining building blocks of interaction with customer, client and third party systems one can create any simple or complex online product or offering. In cooperation with Setcce, information and data acquired using a high usability interaction system in combination with advanced artificial intelligence can be materialized as contractual documents, signed by end users and archived for safe keeping. This will enable a whole new level of service essential for digital transformation of regulated industries”, said Milos Milovanovic, Blinking COO.

Nowadays, businesses try to complete agreements fast, on schedule, and regardless of location. Printing, signing, scanning, or visiting the branch are all part of the past. Negotiating a contract is difficult, but the process of conclusion and signing one should be convenient and secure with our joint identity proofing and authentication seamless service. Together we can now protect important agreements and improve customer experience.

Blinking, a provider of digital identity and user onboarding solutions, is partnering with Mainstream, a forward-thinking technology firm focused entirely on the Cloud, to offer a turn-key onboarding solution tailored to a wide range of industries and business requirements. Blinking has launched Identify RAPID as a one-stop shop onboarding solution to help businesses around the world on their path to digitize their offerings.

Blinking is the provider of a robust digital identification platform built with the “privacy by design” principles featuring multi-factor authentication, as well as KYC and AML checks. Companies that use the Identify RAPID platform benefit from a reliable, secure, and simple method of verifying the identities of their customers. Businesses may create complex products while contracting services remotely. Our solution employs powerful artificial intelligence algorithms to prevent identity theft and fraud. Together with a Mainstream marketplace, reliable and high-performance infrastructure for hosting business applications, Blinking will enable faster digitalization and growth for businesses with perfected cloud experience. 

Key advantages to in-house solution: 

Mainstream Marketplace brings together vendors and buyers of software, providing companies with an easy way to find, purchase, implement and manage the applications they need to digitize their business. In partnership with local and international software manufacturers and relying on Mainstream’s state-of-the-art infrastructure and cloud experience, the Marketplace platform provides added value to its users:

“We are excited to welcome Blinking Identify Rapid to our Marketplace. The idea behind Mainstream Marketplace is to enable faster digitisation and growth through partnerships. By adding Blinking to our portfolio, we can offer our platform’s users a robust digital onboarding solution that will allow them to grow their business securely while at the same time leveraging the benefits of cloud-based software,” said Aleksander Nedeljkovic, Mainstream CBO.

One of the main benefits for Blinking is the reliability of Cloud infrastructure, which guarantees the solution’s top performance, as well as the compatibility of our customers and expansion plans – Blinking, like Mainstream, is expanding in the region. This type of collaboration is critical for both companies since it has a huge amount of potential.

The NOVOMATIC AG Group is one of the largest gaming technology companies in the world with a turnover of around EUR 1.8 billion in 2021. Founded in 1980, the Group has locations in about 50 countries and exports high-tech gaming equipment to around 100 countries.

We are pleased to announce the start of collaboration with AdmiralBet, part of the Novomatic Group, one of the world’s most well-known gaming companies.

Admiralbet, a company known for innovation and reliable sports betting, is continuously striving to enhance and grow its business in order to match worldwide standards and expand its business. The company’s primary focus is on cutting-edge software solutions – an online betting platform.

In collaboration with Blinking, a leading company in the field of digital identification and customer onboarding, secure and simplified client registration is provided, including all essential checks and compliance with KYC and AML standards. Sports 

betting in a regulated environment provides both players and service providers with the essential level of security. In such a scenario, players may be confident that the company they have chosen will respect all security and data protection protocols.

In addition to eliminating fraud, the integration of artificial intelligence (AI) and biometrics techniques provides a more pleasant user experience for AdmiralBet clients.

Blinking Co-founder and COO MIlos Milovanovic said: “Admiralbet is a company that genuinely cares about its players and puts a focus upon excellent UX.  Their collaboration with Blinking will dramatically minimize onboarding time, errors, and manual processing. Furthermore, the corporation will have a powerful partner in the battle against underage betting and fraudulent activity. It is an honor to have been chosen by such a partner to support them in the quick and pleasant onboarding of their players.”

Digital identities have become an attractive target for cybercriminals. Whether it results in financial gains for the cyber felon or reputational damage for the company, the consequences can be detrimental to a business.

For cybercriminals, stealing an identity doesn’t require too much effort. And although there is often misconceptions that only large enterprises are at stake, cyber felons don’t discriminate – anyone can become a target. That’s why each individual must responsibly take care of his online safety.

These days, browsing on your Mac with an IP address uncovered is not the only possible danger in cyberspace. Yet, members of society still tend to expose their private information to unauthorized websites without evaluating the consequences.

So, to learn why essential it is to protect your online identity, we interviewed Milos Milovanovic, the CEO and Co-Founder of Blinking – a software development company that specializes in digital identity. He will introduce us to digital identity verification measures and best ways to prevent online threats.

How did Blinking originate? What would you consider the biggest milestones throughout the decades?

The concept for Blinking arose from a simple desire to change the market and better the current condition. As users, we wondered when the lines in front of the branches would disappear and when we would be able to perform tasks with a single click, without having to go to the branches, entirely online. I’d want to emphasize that we founded Blinking at the end of 2017, long before the pandemic that accelerated and conditioned this style of conducting business. Miroslav Minovic, my Co-Founder, and I are both university professors and researchers in the field of digital identity.

We wanted to keep developing biometrics so that society could take this vital step toward online business and the numerous benefits it delivers to both businesses and individuals. The only missing link was how to validate someone’s identification in the Internet world in a secure, quick, and user-friendly manner. We gathered an expert team and began developing a software solution that, in just a few minutes, checks and verifies the identity of the user, allowing them to access the service or product completely online, without having to go to branches or spend time and money overcoming the old offline method of doing business.

Our concept was market-driven, and everything else fell into place as we worked on producing our Blinking IDentify solution.

Can you tell us about what you do? What industries do you mostly work with?

We unlock companies’ potential by onboarding their clients remotely. In just a few easy steps Blinking verifies the identity of each user with their biometric document, ID card, or passport, then verifies them with a selfie. When the process is complete the user has a verified digital identity and can further use it online to buy or render services and products. Our users do not need any technical skills; all they need is access to the Internet, a mobile phone, or a laptop. On the other side, we assist businesses to realize their full commercial potential and accomplish results by rapidly acquiring new consumers, improving service to existing ones, and freeing up internal resources to perform new functions.

The entire procedure is paperless, and all paperwork may be signed remotely. Onboarding is designed on a turnkey basis to meet the specific demands of each business. In addition to having a technologically sophisticated solution in comparison to the worldwide competition, our integration process is quite rapid, and depending on the design complexity we determine with each client individually, the system may be in production in a matter of months. Each company may decrease internal expenses by up to 60% and shorten the client acquisition process by up to 80% in only a few months.

By automating the process with our Blinking IDentify technology, businesses may grow their client base while lowering expenses and optimizing business operations. Aside from digitizing product catalogs and transitioning to an online environment, an obligatory KYC check is in place to eliminate possibly fraudulent consumers and so secure the company’s revenue.

Blinking operates globally, with clients in North America (Canada), Switzerland, the United Kingdom, and the EU region – Malta, Cyprus, Greece, Bulgaria, Slovenia, and Croatia – but with a stronghold on our region of origin, where we are present in Serbia, Montenegro, Bosnia, and Herzegovina, and Northern Macedonia. The ambition is to become a significant participant in the global ecosystem by establishing a dominant position in the European market.

You operate based on a privacy-by-design principle. Would you like to share more about your vision?

No matter what industry you work in, there are always regulatory constraints that require you to get to know the customer thoroughly. This frequently necessitates actual interaction, a big number of outlets, processing charges, and a huge amount of paperwork. Everything is simpler to standardize thanks to the suitable support systems that we have established as a firm.

When it comes to digital identity, personal identification is transferred to the digital world, overcoming problems such as numerous abuses of user privacy and data protection, but also guaranteeing the trustworthiness of companies that collaborate with a person that his data is protected. Within these constraints, we’ve developed software and hardware solutions that transmit our identity to the digital world and enable subjects in a business collaboration to be dependable, secure, and the entire process transparent.

As proven by multiple awards and patents, we are committed to innovation. The United States Patent and Trademark Office (USPTO) has granted us a patent for the Authentication Method For A Client Over A Network, for a new technique that is groundbreaking. Our invention enables the creation of digital identity in a distributed or blockchain context. The most critical component is to safeguard sensitive data.

How do you think the pandemic affected your field of work? Were there any new challenges?

The pandemic has alienated people and mostly directed them toward online interaction, which has raised interest in our company’s services and products. On the other hand, a pandemic is damaging to the economy as a whole, and to provide services to large sectors, growth is required. We would prefer to operate in stable economic conditions with traditional economic flows, but as a result of the pandemic’s ecosystem disruption, we are rapidly expanding, acquiring new clients, and are present in a variety of industries, including telecommunications, banking, and finance, e-commerce, brokers, and online gambling. We empower our clients with access to new markets and clientele who would not have previously considered doing business with them.

What best practices can companies adopt to minimize the risk of identity-related attacks?

This topic must be approached from two different perspectives. First is organizational, and each company must have ironclad procedures and policies set in place to protect the identity of its customers. People tend to be a weak link in the control chain. As an addition, companies can rely on additional support from artificial intelligence and advanced systems to verify and confirm the actual identity of their customers. Only in unison people and technology can be effective against threats in this area.

As for personal use, what actions can average individuals take to protect their identity online?

People need to be aware that their identity is firstly their concern. They must be informed and should research the other party they are in online interaction with. They should use the technology available to protect their personal information. Only proven solutions should be used that properly address data management and leave control in the hands of their users. Besides that, they should be careful and use the simple rule of not providing any data that is not necessary for a transaction and they should not be shy to ask for a reason for data acquisition. If possible they should use trusted gateways to supply information needed for a transaction, such as virtual payment cards through digital banks.

Since digital identity is a relatively new technology, people still tend to have some misconceptions and myths regarding it. Which ones do you notice most often?

Usually, the biggest misconception is that digital identity is not as important to protect as actual identity. People tend to look at digital interactions without comprehension of possible repercussions.

The second noticeable thing is they tend to expect that in online interactions they have the right to be fully anonymous. This is often not the case. It is similar to real-life conditions, you have the right to anonymity to an extent that is in line with regulations. But, opening an account or even placing a bet with a sports betting platform is not something that can be done anonymously, since legislation requires prevention of fraud, money laundering but also there are some tax-related requirements.

What security issues do you think will arise in the near future as digital identity becomes a significant part of our lives?

One of the biggest threats to next-generation digital identity is the very best thing about it. The fact that important information about each person will be available in digital form for potential online interaction. This is something that will become a golden city that every somewhat computer literate hacker will try to find and claim. That means that we need to constantly work on finding the best mechanisms to protect what’s an important and secure online exchange of this information. That should not discourage but be a strong warning for the community working on the advancement of digital identity. Benefits we get from having a true digital identity give us the right to keep pursuing that goal despite possible threats that in turn, we must be aware of at all times.

Would you like to share what’s next for Blinking?

Blinking is growing its customer base but is also in the process of releasing a next-generation digital wallet. Currently, we are certifying our technology to be compliant with eIDAS and to be used in the Trusted Service industry. It will be the first technology for cloud signatures that will enable the use of biometrics for signature activation. Also for the first time industries will be able to tailor user experience according to the need of specific interaction (for example do small payments with a device pin but require some biometrics for larger transactions). Exciting times ahead.

Blinking, a provider of digital identity and rapid customer onboarding solutions, is partnering with Inception, a trusted service provider for qualified electronic delivery and qualified timestamping, to provide out-of-the-box solutions for remote identification and contracting to financial institutions in the Western Balkan Region.

Blinking IDentify platform provides a one-stop shop for online products and processes with maximum security for businesses, when remotely onboarding new clients. Our multi-factor authentication, KYC, and AML checks eliminate the need for businesses and customers to perform unnecessary and repetitive due diligence each time they want to use a new online service. In cooperation with Inception, a certification company and trusted service provider, we will provide video identification together with qualified electronic delivery to the financial industry. 

Inception is a certification authority (CA) and trusted service provider (TSP) that is certified by Ministry of Trade, Tourism and Telecommunications and offers all types of electronic document and messaging delivery to the market including qualified electronic delivery as well as qualified timestamp and remote signing using all types of electronic electronic signatures on smartcards and cloud certificates. Combining qualified electronic delivery, qualified electronic certificates and solutions offered by Blinking, we offer an end-to-end solution for remote signing and remote contracting and identification in accordance with the legal and regulatory framework. 

“Qualified delivery is an important aspect in any regulated business.” said Milos Milovanovic, Blinking Co-founder and COO. “When sending sensitive documents to customers, it is critical to not only confirm receipt but also to ensure that the document ends up in the appropriate hands. Blinking and Inception will offer their clients the ability to confirm the identity of the receiving party. We will take things even further and enable complete remote contracting using Video Identification. This service will transform the financial institutions and other industries and will bridge the gap between institutions and their online customers.”

“We are a good fit as Blinking is a video identification leader on the market, and Inception is the only certification authority for electronic delivery and hence remote signing. The combination of these two enables the personal delivery of an electronic document for the purpose of remote contracting, not only with qualifying certificates, but also with the help of video identification. This cooperation makes the service immediately usable for financial institutions as well as for all other legal entities.” emphasized Jovan Gruber, Inception Co-founder and CEO. 

Our joint solution is available with a very short time-to-deploy and can be integrated into all digital business channels: website, open web applications, as well as mobile and web applications that require identification / auth and remote signature.

Blinking, the provider of digital identity and user onboarding solutions, is partnering with IPification, the global provider of mobile IP address-based authentication, user verification and fraud prevention solutions, to further improve the security of its digital identity platform. Blinking is adding IPification phone verification to its platform instead of SMS OTP. 

Blinking is the provider of a robust digital identification platform built with the “privacy by design” principles featuring multi-factor authentication, as well as KYC and AML checks. Its goal is to provide a one-stop shop for online products and processes with maximum security for businesses while removing unnecessary, repetitive due diligence required from users each time they want to use a new offline or online service. Together with IPification, and as an important factor of verification, Blinking included user’s phone verification in order to help organizations no longer rely on SMS OTP for phone verification.

IPification provides mobile IP-address based identity solutions globally, including mobile authentication, user verification, and fraud prevention solutions. Its phone verification solution verifies users in milliseconds, and helps companies streamline their onboarding process in turn helping to increase their user acquisition rates. 

“By introducing an additional layer of identification verification, Blinking will provide added value to its clients. IPification enables us to offer our clients the ability to be more confident in their end users due to mobile phone ownership and plans used. This is critical for lowering risk and building trust between businesses and their customers.” said Milos Milovanovic, Blinking Co-founder and COO. 

“IPification and Blinking have been playing for the same team, so to say, for some time now. So it’s a great pleasure to join forces with them to provide secure and seamless user onboarding and mobility across digital services,” said Stefan Kostic, IPification CEO. “Focused on improving the security of data to unprecedented levels while enabling a frictionless user experience, Blinking is the perfect partner for IPification.” 

Blinking helps regulated companies identify, verify and onboard their clients and push them towards fully online operations while improving data security levels and speeding up the processes aimed at customer acquisition. Customers can easily, securely, and conveniently verify their identity and access client’s remote services. We provide building blocks to our clients in order to create and optimize products and services online, enabling them with one vendor policy which drastically reduces time to go-to-market. Organizations relying on our platform receive a reliable, safe, and easy way of confirming their users’ identity, while their end-users retain ownership and control of their own private data. Our clients’ portfolio ranges from the financial industry (banking, insurance, payment institutions) to telecommunications firms, sports betting organizations, and so on, and it spans Europe and North America.

Blinking Patent “Authentication method for a client over a network” is filed in the European Union (EPO), United States (USPTO), China (CNIPA) and as an International patent file. Blinking is trademarked and copyrighted, and the company holds ISO 9001, ISO 27001 and ISO 27701 certifications.